TIPS: How to win in direct mail

Last year (1991) Americans spent almost half a Trillion
Dollars (490 Billion) on products and services sold via the mails.
This means that one out of every four dollars spent by American
consumers last year went to products sold via sales letters sent
through the mail. And this year (1992) while retail sales are
hurting due to the extended economic down-turn, mail order sales
continue to be....

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TIPS: Big profit from low cost ads

The Display ad is the sexy side of the written word, and is
the area most businesses look to rapidly increase sales. When
developed with care and used with caution, a display ad can be
highly effective. However, running expensive display ads is
extremely risky and more often than not, they do not recover their
costs.Of course most people...

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